top of page
  • Writer's pictureRyan Maiser


Updated: Mar 22, 2023

The Llama Lead Gen Agency did an interesting campaign with SNAP and the Ad Council to create awareness for the COVID vaccination. It ended up being one of the largest digital marketing campaigns in history.

I've create a little TLDR here and a link to their case study below. It's worth checking out.

• Llama Lead Gen worked with the Ad Council to use Snapchat as a medium for a Covid Marketing Campaign to inform and educate vaccine-hesitant audiences.

• The campaign used custom lenses, story ads, and post-capture filters with the It’s Up To You logo.

• Phase I of the campaign targeted lower-income households ages 16-35 while Phase II included Black Americans.

• Results included budget of $340,000, 48.5 million impressions, 170K Swipe Ups, 0.35% Swipe Up Rate and 0.19% CPM Cost Per Thousand Impressions rate.

• Top creatives from Phase I & II saw 3.7 & 716 million impressions and 19K & 5K Swipe Ups, respectively with CTR ranging between 0.53% - 0.73%.

• Post click metrics showed 45K website sessions coupled with 1K FAQ views and 2% FAQ Conversion Rate.

Powered by Grad Path


bottom of page